Comparing Adobe Analytics and Google Analytics 4
Weighing the merits of two leading analytics platforms for enterprise applications.
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Adobe Marketo Engage
Considered the leading marketing automation platform, Adobe Marketo Engage drives highly-customizable, brand-enhancing B2B and B2C campaigns – while making it easy for Sales & Marketing teams across the world to collaborate.
Platform capabilities include:
Marketing Automation
Streamline lead management and cross-channel engagement.
Account-Based Marketing
Drive Account-Based Marketing (ABM) strategy with innovative digital tools to tailor prospect and customer campaigns.
Lead Management
Shorten sales cycles with comprehensive lead management capabilities including lead scoring, cross-channel nurture campaigns, and automatic engagement tracking.
Email Marketing
Create polished campaigns with easy-to-use Design Studio functions to create branded emails, landing pages, and forms.
Multi-Touch Attribution
Measure every customer touchpoint across all digital channels and campaigns.
Marketing Integrations
Amplify existing marketing technologies via Adobe Marketo Engage integration and extensibility features.
C\T’s Adobe Marketo Engage Implementations By Industry
- Professional Services
- Manufacturing
Prevalent Business Applications
- Sales & Marketing
- Customer Experience
- IT Productivity
- Data Analysis
- Product Development
- Public Relations
- Internal Communications
C\T’s + Adobe Platform Offerings
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