Comparing Adobe Analytics and Google Analytics 4
Weighing the merits of two leading analytics platforms for enterprise applications.
Read article →Technical Services:
Adobe Customer Journey Analytics
Adobe Customer Journey Analytics helps teams to understand complex customer journeys – both online and offline – across channels. Real-time insights allow teams to shape personalized, on-brand customer experiences at all touchpoints.
Several capabilities include:
Connected Data Collection
Receive streaming, up-to-the-minute data collection of customer views and behaviors.
End-To-End Visualization
See an interactive, end-to-end view of the customer journey including algorithmic attribution, cohort analysis, and fall-out analysis.
AI-Driven Insights
Generate AI-assisted customer journey insights.
Data-Driven Decisions
Share Analytics Dashboard snapshots accessible across the organization.
Insights for Product Teams
Provide unified workstreams, data, and customer profiles generating insights specifically to Product Teams.
C\T’s Adobe Customer Journey Analytics Implementations By Industry
- Professional Services
Prevalent Business Applications
- Sales & Marketing
- Customer Experience
- IT Productivity
- Data Analysis
- Product Development
C\T’s + Adobe Platform Offerings
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