A streamlined, updated digital experience for NYU

Founded in 1965, The Tisch School of Arts is one of 15 schools that make up New York University (NYU). The world-renowned Tisch School of Arts is one of the top-ranked universities for film, theater, and dance. The Tisch School of Arts merges the training of a professional school with the academic resources of a major research university to immerse students in their intended artistic disciplines.

Visual Design

A modern day overhaul

The Tisch School of Arts’ had a website that provided a 14 year old site experience. The content was dated and did not embody the dynamic, modern-day Tisch . The site architecture was archaic from a technical perspective and it was time for an overhaul.

Next level user experience

The new site experience was designed by Blue State Digital and implemented in AEM 6.0 by Content Thread. The site featured Single Sign-On (SSO) Integration using SAML, so students can log in to get a personalized experience enabling User Generated Content (UGC). The UGC included event creation, custom gallery submission and search integration with Google Search Appliance.